Portfolio
R2 – presentation
2022 planner 1
10-8 Mockup 4 grey
Extractcoa Pull Up Banners – Final on grey
CSA Prostream Flipbook Render 3
Final Mockup 1
Mockups Design
Mockups Design
BFM-mac
NMNWWebsite
31fb9e297fcbc1b0464233ef39b7d0e5
SS Designs web
tradeshow mockup_flipped_commercial
autobend3dmailers
projectredo2
Renaissance Roofing
An eye-catching and high-end collateral presentation folder, with a custom die-cut 3 piece foldouts, copper foil, pocket, and inserts.
thINK
Various print materials for thINK Academy, thINK Ahead 2021 and 2022, and thINK Forum.
Extractcoa
Extractcoa event collateral design, booth space design, and product catalogue.
thINK Ahead 2022 Planner
A functional and useful calendar booklet for use as a handout/swag item at thINK Ahead 2022. Finishing included spot uv and variable data.
thINK Ahead 2021 Planner
A functional and useful calendar booklet for use as a handout/swag item at thINK Ahead 2021. Finishing including a leatherette texture and variable gold and silver foil and variable data.
Seyller Financial Projects
While working for Seyller Financial Group, I've been in charge of coordinating all creative elements and marketing campaigns to fulfill the company's goals. I've created ad packages, handouts for in person events, stationery with a nice promotional folder, a fully cohesive Facebook page, and much more. More pictures to come.
Birth and Family Midwifery
Birth and Family Midwifery wanted to do a branding and identity overhaul. They wanted to acknowledge the obvious maternal aspects of what their business is, without being quite so ostentatious. Together we landed on a simple, recognizable, and clear symbol as the main foundation, with a calming and soothing color palette to compliment. After completion of the logo, we also developed imagery for their facebook presence, hand-painted signage, and developed some promotional material concepts.
Leigh Photography Branding
Logo and branding update for a local Rockford, IL business. She wanted to speak to the modern demographic she's targeting, while creating a lush and high-end aesthetic. The client was very pleased with the resulting logo and cohesive branding package.
New Media NW Projects
Working as the creative director and lead graphic designer for a consulting firm, I designed materials for our many clients of various media, including identity design, print pieces, web design and maintenance, video, photography, and social media marketing. The high number of clients that we worked with demanded excellent communication, precision and ability to produce quality work quickly and efficiently in order to meet mail dates.
Greenlee Textron Projects
During my internship with Greenlee Textron I was responsible for adapting to brand standards and creating department identities, templates for the sales team, product brochures, banners, and even product launch mailers, all while upholding the modern and high-end reputation of the company.
Sweet Sentimentality
Managing my own invitations and decor shop, I am responsible for all processes within the business. I work directly with clients to create exactly what they are wanting and see the projects through from start to finish. I do wedding stationery, programs, various other wedding day paper materials, as well as freelance logo design, business cards, etc. I am also responsible for all of my own branding, marketing, social media accounts, and more.
Sapor Brewery Identity
Sapor Brewery is a company of my own theoretical invention. My goal was to develop a brand that produced beer but targeted non-beer drinkers as a demographic in order to expand the market. To accomplish this, I developed flavors and a style that would best entice the target group. I further expanded upon the identity system and designed a series of 3 marketing posters.
Urban Legends App
This app prototype was designed collaboratively with Torey Butner and Hana Yaginuma. The objective was to design a prototype for an app that interacts with the user in real time and in real space. Our chosen concept was a collection of University of Illinois urban legends based on location, that would interact with the user's geotags, with the potential to be expanded to other colleges and universities.
Healthcare.gov Redesign
This website redesign was a study of the issues with the original Healthcare.gov website upon launching. After a thorough study of all the user experience issues, I then created site personas and a list of site goals that I would focus on during my redesign. The objective behind my redesign was to make a more simplified user experience overall and an intuitive interface.
Meadowbrook Park Signage
The process used to create this series was a three step process in which I first developed imagery based on a chosen animal and chosen activity. After developing the illustrative components of the imagery, I used a select few as the main imagery for an instructional and educational poster to be on display in Meadowbrook Park in Urbana, IL. After completing the poster design, I then had to design a further extension in the form of wayfinding educational signage.
Wasted Board Game
This was a collaborative board game design with Bekah Hakimian and Meredith Marcus. We developed the concept and functionality of the game, then illustrated, designed, and created the physical elements of the game including: board, cards, spinner, pieces, stamp cards and box. Our game was a University of Illinois themed party game with the potential to be expanded to other universities. Our board game design was further expanded upon with the creation of a poster to advertise and promote it.
Educational Interactive Print/Web
This series of cross platform designs acts as an educational print and web design about a specific topic meant for adolescents anywhere from 5th-8th grade. First, I developed 4 scientific concepts associated with the Water Cycle, and then individually developed illustrations of the concepts. After refining them, the illustrations were then utilized to make a printed interactive brochure as a means of being both educational and testing material. From there, the concepts and illustrations were further refined and used to create an interactive educational website page "Water Cycle" where the various teachable elements are illustrated and animated.
Bullying Publication
This project was a collaborative publication design with Jordan Donnellan, of a specific controversial topic. Cyber Bullying was our chosen topic and we collected and researched information, statistics, and stories to use for content. In the back of the publication we also included a takeaway resource card with help hotlines and websites for readers to visit.
Identity Critical Publication
This was a collaborative publication design with Kiki Kolakowski and Kelly Pisanko. We were each individually assigned an artist or project to research and then develop iterations and visualizations in response to that artist’s style or project style. The pictures shown are my responses to Experimental Jetset’s redesign of the Whitney Museum identity and an exploration of what responsive type means.